Advertising Challenges

| Jan 1, 0001

NERO is an interesting place to advertise because, in the LARP community, it has a terrible reputation. I would be curious how the national organization intends to address its reputation as a bad actor in the LARP space. This is one of the first things that come up when you search for the game, as seen in the screenshot below in the “what’s up with NERO” link.

nero seo

Many of the people who are members of the POLAR Facebook group are from out of state and have no intention of attending a POLAR event. The actual number of people interested in playing the game is much lower than I expected when I began this research.

  • New players need to join a Facebook group to get any details. This inflates the numbers dramatically. We should direct them to the website, where they can find this information more easily.

  • Fliers are inexpensive to create, but they require work to distribute. Additionally, it is difficult to know what works and what does not.